What is the minimum order quantity (MOQ) for wholesale watches?

Our MOQ depends on your needs: 100 units for JOEFOX-branded watches, 300 units for private label with your custom logo, and 2,000 units for fully custom OEM designs. We're a direct factory — no trading company minimums.

How long does production take?

In-stock JOEFOX styles ship within 3-7 days. Private label orders take 20-35 days after sample approval. Custom OEM designs: 35-45 days depending on complexity. 3D mockups are ready in 3 days at no charge.

What customization options are available?

We offer custom logos on dial and case back, branded packaging, custom watch straps and colors, and laser engraving. For private label orders, we provide free 3D mockups.

What's the wholesale price per watch?

Pricing depends on style, quantity, and customization level. JOEFOX-branded watches start from $4-8 USD/unit at wholesale quantities. Contact us via WhatsApp or email for a detailed quote within 24 hours.

Do you offer samples before bulk orders?

Yes. We provide free 3D design mockups within 3 days with no deposit. Physical samples are available after order confirmation — typically delivered within 30 days. Sample cost is credited toward your bulk order.

What shipping options do you offer?

We ship worldwide via sea freight, air freight (7-10 days), and express courier (DHL/UPS/FedEx, 3-5 days). We handle all export documentation and can ship directly to Amazon FBA warehouses.

What certifications do your watches have?

All JOEFOX watches are EU RoHS certified, CE certified, IP68 waterproof tested, and nickel release tested. Our Guangzhou factory undergoes regular third-party audits.

What payment methods do you accept?

We accept T/T bank transfer (30% deposit, 70% before shipment), PayPal for sample orders, Western Union, and Alibaba Trade Assurance for first-time buyers.

How much does it cost to start a watch brand in 2026?

A realistic budget for a proper microbrand launch — including 300 custom watches, tooling, packaging, website, photography, and initial marketing — is $110,000+. Bootstrap launches are possible at $20,000-$30,000 if you start with ODM designs and handle marketing yourself.

How long does it take to launch a watch brand?

From initial concept to watches in customers' hands: 6-8 months for an ODM quartz watch, 12-18 months for a fully custom OEM automatic. Plan for the longer timeline as delays in sampling, production, and shipping compound quickly.

Can I start a watch brand with no design experience?

Yes. Start with ODM — select from a factory's existing catalog and customize colors, straps, and branding. As you learn the components and manufacturing process, gradually introduce custom elements.

What's the biggest mistake first-time watch brand founders make?

Underestimating the timeline and overestimating demand. Founders regularly promise Kickstarter delivery in 6 months when 12 is realistic, and they order 500 units when demand turns out to be 200.

Should I register my brand name in China?

Yes. If you don't, someone else can register it and block your exports. The $200-$500 cost and 12-18 month timeline is negligible compared to the risk of losing your brand name in the country where your watches are manufactured.

Which movement should I use for my first watch?

For a first collection in the $250-$500 retail range, the Seiko NH35 automatic is the default choice. It's affordable ($25-$35), reliable, and respected by watch enthusiasts. If targeting $150-$300 with a fashion focus, a Japanese quartz movement keeps costs low.

Do I need a design patent for my watch?

Probably not — at least not initially. Trademark your brand name and logo first. Invest in a strong manufacturing contract with clear design ownership and non-compete clauses. Design patents ($1,500-$3,000+) make sense only when you've created something genuinely novel.

What is the difference between OEM and ODM watch manufacturing?

OEM (Original Equipment Manufacturing) means you provide the design and the factory makes it to your exact specifications, with 100% creative control. ODM (Original Design Manufacturing) means the factory offers existing designs that you customize with your logo, colors, and straps. ODM is faster and cheaper for first-time founders.