What is the minimum order quantity (MOQ) for wholesale watches?

Our MOQ depends on your needs: 100 units for JOEFOX-branded watches, 300 units for private label with your custom logo, and 2,000 units for fully custom OEM designs. We're a direct factory — no trading company minimums.

How long does production take?

In-stock JOEFOX styles ship within 3-7 days. Private label orders take 20-35 days after sample approval. Custom OEM designs: 35-45 days depending on complexity. 3D mockups are ready in 3 days at no charge.

What customization options are available?

We offer custom logos on dial and case back, branded packaging, custom watch straps and colors, and laser engraving. For private label orders, we provide free 3D mockups.

What's the wholesale price per watch?

Pricing depends on style, quantity, and customization level. JOEFOX-branded watches start from $4-8 USD/unit at wholesale quantities. Contact us via WhatsApp or email for a detailed quote within 24 hours.

Do you offer samples before bulk orders?

Yes. We provide free 3D design mockups within 3 days with no deposit. Physical samples are available after order confirmation — typically delivered within 30 days. Sample cost is credited toward your bulk order.

What shipping options do you offer?

We ship worldwide via sea freight, air freight (7-10 days), and express courier (DHL/UPS/FedEx, 3-5 days). We handle all export documentation and can ship directly to Amazon FBA warehouses.

What certifications do your watches have?

All JOEFOX watches are EU RoHS certified, CE certified, IP68 waterproof tested, and nickel release tested. Our Guangzhou factory undergoes regular third-party audits.

What payment methods do you accept?

We accept T/T bank transfer (30% deposit, 70% before shipment), PayPal for sample orders, Western Union, and Alibaba Trade Assurance for first-time buyers.

How much does it cost to start a watch brand in 2026?

A realistic budget for a proper microbrand launch — including 300 custom watches, tooling, packaging, website, photography, and initial marketing — is $110,000+. Bootstrap launches are possible at $20,000-$30,000 if you start with ODM designs and handle marketing yourself.

How long does it take to launch a watch brand?

From initial concept to watches in customers' hands: 6-8 months for an ODM quartz watch, 12-18 months for a fully custom OEM automatic. Plan for the longer timeline as delays in sampling, production, and shipping compound quickly.

Can I start a watch brand with no design experience?

Yes. Start with ODM — select from a factory's existing catalog and customize colors, straps, and branding. As you learn the components and manufacturing process, gradually introduce custom elements.

What's the biggest mistake first-time watch brand founders make?

Underestimating the timeline and overestimating demand. Founders regularly promise Kickstarter delivery in 6 months when 12 is realistic, and they order 500 units when demand turns out to be 200.

Should I register my brand name in China?

Yes. If you don't, someone else can register it and block your exports. The $200-$500 cost and 12-18 month timeline is negligible compared to the risk of losing your brand name in the country where your watches are manufactured.

Which movement should I use for my first watch?

For a first collection in the $250-$500 retail range, the Seiko NH35 automatic is the default choice. It's affordable ($25-$35), reliable, and respected by watch enthusiasts. If targeting $150-$300 with a fashion focus, a Japanese quartz movement keeps costs low.

Do I need a design patent for my watch?

Probably not — at least not initially. Trademark your brand name and logo first. Invest in a strong manufacturing contract with clear design ownership and non-compete clauses. Design patents ($1,500-$3,000+) make sense only when you've created something genuinely novel.

What is the difference between OEM and ODM watch manufacturing?

OEM (Original Equipment Manufacturing) means you provide the design and the factory makes it to your exact specifications, with 100% creative control. ODM (Original Design Manufacturing) means the factory offers existing designs that you customize with your logo, colors, and straps. ODM is faster and cheaper for first-time founders.

Custom Watch Manufacturer China — OEM Factory Guangzhou

Custom Watch Manufacturer China — OEM Factory Guangzhou Since 1990

Most "watch factories" you find online aren't factories — they're trading companies adding 30-50% markup. At JOEFOX, the person answering your email works 200 meters from the assembly line. We're a custom watch manufacturer in China with our own 4,000m² facility in Guangzhou, operating since 1990.

The $12 watch you're sourcing through a trading company? It probably left our factory at $6.50. The global watch market hit $75.8 billion in 2024 (GM Insights, 2025). More sellers are waking up to the margin math. That's why this page exists — factory-direct, no filters, no markups.

At a Glance

📍 Guangzhou factory, 4,000m², 80+ workers, since 1990 💰 Factory-direct: $3.50–$14.00/unit 📦 MOQ 100 units ⚙️ Custom logo, dial & pack included at 300+ 🌊 IP68 waterproof, RoHS certified 🚚 FBA-ready shipping worldwide

Why Source from JOEFOX

Factory-Direct PricingNo middleman. Quotes from the production floor, not a sales office. $3.50–$14.00/unit.

100K–150K Units/MonthProven capacity. Enough to supply a mid-sized Amazon brand's annual demand in two weeks.

IP68 Waterproof CertifiedReal certification through in-house pressure testing — not a sticker.

EU RoHS CompliantEvery watch meets hazardous substance standards. EU, US, AU import-ready.

Full OEM SupportCustom logo, dial, case back, packaging, straps. Included at MOQ 300+.

Low MOQ: 100 UnitsTest a design without carrying dead stock. Most factories won't answer below 500.

Our Factory

Metric	Detail
Location	Guangzhou, Guangdong, China
Founded	1990 (35 years)
Facility	4,000 m²
Workforce	80+ skilled technicians
Monthly Output	100,000–150,000 watches
Certifications	RoHS, IP68

Founded in Guangzhou in 1990, we've outlasted the trading companies that come and go with each Alibaba trend cycle. Guangzhou is the heart of China's watch industry — 35 years here means faster sourcing, better component pricing, and fewer bottlenecks for your orders. Factory visits welcome — schedule one →

JOEFOX custom watch manufacturer Guangzhou factory warehouse 4000sqm

OEM watch factory Guangzhou workstation components parts

watch factory Guangzhou production floor JOEFOX workshop

OEM watch factory Guangzhou machining workshop

QC inspection custom watch manufacturer China JOEFOX

watch assembly line JOEFOX OEM factory Guangzhou

Who We Work With

Amazon FBA SellersPrivate label watches designed for Amazon economics. FNSKU labeling, poly-bagging, direct-to-FBA prep included.

Startup Watch BrandsBuild to your spec sheet — dial, case, hands, strap. Low MOQ 100 units. No need to raise $50K first.

Wholesale DistributorsBulk pricing that rewards volume. Best per-unit economics at 2,000+ with dedicated production lines.

Etsy & Boutique SellersCustom engraving, unique dial colors, gift-box packaging. Strong margin potential — contact us for your channel-specific cost breakdown.

35 Years on the Production Floor

35Years Since 1990

150KWatches/Month

80+Skilled Workers

4,000m² Facility

24hQuote Response

Launching a private label watch brand? Our OEM team walks you through the full cost breakdown — materials, movement, packaging. No obligation. Email us →

Order Options & MOQ

Tier	MOQ	Custom Logo	Custom Dial	Custom Packaging	Best For
Starter	100	Additional	Additional	Additional	Testing, Etsy, small brands
Growth	300	Included	Included	Included	Amazon FBA, growing brands
Volume	2,000	Included	Included	Included + design	Established brands, wholesale

The Growth tier is ideal for most — full customization, lower per-unit cost, no warehouse lease required.

Transparent Pricing

Most factories make you inquire before revealing anything. We'd rather you understand the math upfront. This is the same pricing logic every custom watch manufacturer China operates on — we show it.

What drives your per-unit cost

Component	Options
Movement	Chinese quartz or Japanese quartz — your choice. Pricing varies by model and quantity.
Case Material	Alloy, Stainless Steel 304, or Stainless Steel 316L
Crystal	Mineral glass (standard) or Sapphire crystal
Strap	Silicone, PU leather, Genuine leather, Stainless steel bracelet, NATO/nylon
Quantity	Higher volume = lower per-unit cost. Contact us for your tier pricing.

Component pricing depends on material sourcing, order quantity, and current market conditions. Contact us for a detailed line-item quote on your specific design.

Price Reference (FOB Guangzhou)

Fashion Quartz $3.50–$5.50 / unit

Case Material $5.50–$8.00 / unit

Dive Watch IP68 $7.00–$10.00 / unit

Premium + Sapphire $10.00–$14.00 / unit

Shipping, duties, taxes additional. Depends on destination and freight method.

Want a quote for your design? Send specs + quantity + reference images. Line-item breakdown in 24h. sales@joefox.store

OEM Process: Inquiry → Delivery

Inquiry & Specification 24h response

Send your design files (AI/CDR/PDF) or describe your vision. We'll translate it into production specifications and confirm feasibility.

Quotation & Confirmation 1–2 days

Detailed line-item cost breakdown. No hidden fees — no "sample development fee," no "factory audit fee." Proforma invoice on confirmation.

Sample Production 7–10 days

2–5 units to your exact specs. We send photos and video for pre-approval before shipping. Verify fit, finish, weight, and packaging quality.

Mass Production 25–40 days

Assembly, in-process QC, pressure testing (IP68), timing calibration, cosmetic inspection. 80+ workers on parallel lines.

Final QC & Shipping 3–5 days + transit

Every watch passes visual, functional, and water resistance checks. Packed, palletized, and shipped via your chosen method.

Shipping & Logistics

Method	Transit	Best For
Express (DHL/FedEx/UPS)	3–6 days	Samples, urgent restocks
Air Freight	5–9 days	Mid-size orders, brand launches
Sea LCL	32–40 days	Bulk orders, cost-sensitive
Sea FCL 20ft	28–35 days	Large volume, lowest per-unit cost

Rates vary by weight, volume, and destination. Contact us for a shipping quote on your order.

Amazon FBA: We ship directly to fulfillment centers. FNSKU labeling, poly-bagging, carton IDs, palletization included.

Customs: Import duties vary by country and classification. We provide all documentation — commercial invoices, packing lists, certificates of origin. DDP available — one price, door delivery.

Frequently Asked Questions

What is your MOQ?

100 units standard. At 300 units, custom logo, dial, and packaging are included. Best pricing at 2,000+.

How much does a custom watch cost?

$3.50–$14.00/unit FOB Guangzhou, depending on case, movement, crystal, strap, and quantity.

Can I get samples first?

Yes. 2–5 sample units in 7–10 working days. Cost credited toward your bulk order.

How long is production?

25–40 working days after sample approval. Repeat orders ship faster with established tooling.

What certifications?

RoHS, IP68 waterproof. CE, REACH available on request. All materials tested for lead, cadmium, nickel.

Payment terms?

T/T 30% deposit, 70% before shipment. Trade Assurance and PayPal for first-time buyers.

Warranty?

12 months against manufacturing defects. Replacement or credit for verified claims.

What can be customized?

Logo (dial, case back, crown), dial design, case back engraving, packaging, straps. Most included at 300+.

Can you ship to Amazon FBA?

Yes. FNSKU labeling, poly-bagging, carton IDs, palletization included. US, CA, UK, EU, JP fulfillment centers. FBA prep guide →

How do I protect my design?

NDA before sharing specs. Your molds are exclusively yours — we don't reuse or share client designs. Standard practice for every order since 1990. We recommend IP registration for additional legal protection.

OEM vs ODM?

OEM: Your design, we manufacture. Full control. ODM: Our design, your brand. Faster, cheaper. We offer both.

Dropshipping?

Yes, for qualified partners. Neutral packaging, 1–3 day processing, tracking provided. Contact us for setup.

📄

2026 Product Catalog

8 models · 48+ color variants · Tier pricing · IP68 · Japanese quartz

11-page PDF · Updated May 2026

📥 Download PDF

Ready to Start?

You know the difference between a real factory and a middleman. You know our pricing, process, and who we work with.

📧 sales@joefox.store 💬 +86 139 2507 3498 📍 Guangzhou, China — visitors welcome

1. Email us your idea. 2. Get a quote within 24h. 3. Approve samples. We build.

Since 1990. 35 years. One factory. Your brand, built here.

Item added to your cart